Alliance Co-Founder Says Creator Tokens Should Build Real Businesses, Not Just Memes

According to Alliance co-founder Imran Khan, creator tokens should serve as infrastructure converting attention into real business value rather than functioning as memes. The core value lies in generating net-new on-chain demand, enabling creators to build new products, companies, deposits, and customer bases instead of merely tokenizing existing revenue streams like YouTube or X earnings. However, projects face execution risks; Imran Khan noted that tokens must first prove their necessity through a select group of creators demonstrating sustainable businesses and generating genuine on-chain trading volume.
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