Apple Raises MacBook Prices, Global Notebook Shipments Forecast to Fall 13.6% in 2026

According to TrendForce, Apple raised MacBook prices in 2026, strengthening consumer expectations of higher notebook costs and dampening replacement demand across the market. The research firm forecasts global notebook shipments will decline 13.6% in 2026, with Apple's own notebook shipments estimated at approximately 23.1 million units as price adjustments reflect at the consumer level starting in the third quarter.
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