Beijing Regulator Contacts 17 Major E-Commerce Platforms, Bans Heavy Subsidies During 6.18 Shopping Festival

GateNews
According to the Beijing Market Supervision Administration, the regulator recently held guidance meetings with 17 major e-commerce platforms. The administration prohibited these firms from offering irrational large-scale subsidies and promotions during the 6.18 shopping festival period, and required them to regulate pricing, advertising practices, and strengthen food safety controls.
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