Binance.US CEO Stephen Gregory announced a comeback strategy targeting a return to 20% of the U.S. crypto trading market after a 2-year regulatory freeze. The exchange introduced a fee structure of 0% for makers and 2 basis points for takers. Gregory, appointed to the CEO role in March, attributed the exchange's decline to regulatory troubles associated with the broader Binance brand, which reduced Binance.US from roughly 20% market share to a significantly diminished position. The exchange operates as a separate U.S.-only entity with its own governance structure, though it shares a beneficial owner and brand name with Binance.com.
Binance.US Cuts Fees to Near-Zero and Targets 20% Market Share
Gregory described the fee structure as "essentially almost a no-fee exchange" in a recent interview, with 0% maker fees and taker fees of just 2 basis points. The company plans to maintain low costs through a lean team while generating revenue from services such as custody alongside trading. Gregory stated he is personally contacting the exchange's top users for feedback as part of efforts to restore liquidity through incentives and direct outreach. Binance.US once held roughly 20% of American crypto trading before the 2-year slump tied to regulatory troubles.
Binance.US Operates as Separate U.S.-Only Entity
Gregory emphasized that Binance.US is licensed exclusively to serve U.S. customers and operates as a separate U.S.-only entity with its own governance structure, though it shares a beneficial owner and brand name with Binance.com. The parent brand marked its ninth anniversary, with co-founder Changpeng Zhao thanking users. Binance's global arm has separately discussed tokenization as the industry's next defining stretch.
Binance.US Plans Derivatives and Futures Pending U.S. Licenses
Gregory stated the company expects to pursue additional licenses enabling derivatives, perpetual futures, and prediction markets. Congress is weighing the CLARITY Act, market structure legislation that would clarify which regulators oversee digital asset trading. Gregory described an increasingly favorable U.S. regulatory environment. Competitors in the U.S. market include Coinbase, which retains a commanding lead in U.S. spot trading, and Kraken.
FAQ
What market share does Binance.US target in the U.S. crypto market?
Binance.US CEO Stephen Gregory announced a target to return to 20% of the U.S. crypto trading market. The exchange previously held roughly 20% of American crypto trading before a 2-year slump tied to regulatory troubles of the broader Binance brand.
What are Binance.US trading fees?
Binance.US introduced a fee structure of 0% for makers and 2 basis points for takers. CEO Stephen Gregory described this as "essentially almost a no-fee exchange," a fraction of what larger rivals such as Coinbase and Kraken charge on comparable trades.
How does Binance.US differ from Binance.com?
Binance.US is licensed exclusively to serve U.S. customers and operates as a separate U.S.-only entity with its own governance structure, though it shares a beneficial owner and brand name with Binance.com. CEO Stephen Gregory emphasized this distinction as important for American traders.
