Foreign Visitors to South Korea Hit 8.72M in First 5 Months of 2026, Spending Up 47%

According to the Korea Tourism Organization, foreign visitors to South Korea reached 8.72 million from January to May 2026, marking a record high, with tourist spending increasing 47% year-over-year compared to a 21% visitor growth.

As July and August enter China's peak overseas travel season, Chinese tourist arrivals and spending in South Korea are expected to surge further. Seoul ranks as the most preferred overseas destination for Chinese travelers this summer, and the strengthening yuan is likely to boost their purchasing power. Cosmetics have emerged as the most sought-after product category at duty-free shops.