Grab's Merchant AI Tool Logs 1.08 Million Messages in Indonesia in 5 Months

Grab Indonesia reported on July 3 that merchants sent 1.08 million messages to its Asisten AI GrabMerchant feature in under five months. As of May 2026, 59.2% of new GrabFood merchants in Indonesia that joined since the start of the year had used the tool. The company achieved a 96.1% satisfaction rate, with repeat usage of 89.9% among long-tail merchants and 97.2% among mid-market merchants.
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