Kraken launched an API Partner Program targeting trading platforms, brokers, and algorithmic trading desks that route professional order flow. The program offers lifetime revenue sharing tied to referred trading volume, aiming to capture professional and algorithmic traders rather than retail users. The initiative positions Kraken to compete for liquidity by embedding exchange access directly into professional trading software.
Kraken Introduces Lifetime Revenue Sharing Model
The API Partner Program includes a lifetime revenue-sharing structure tied to the trading volume partners refer to Kraken. Partners earn from the order flow they route through the exchange, making Kraken part of their business model rather than just another liquidity venue option. The program is designed to incentivize deeper integration between Kraken and the platforms professional traders already use.
Program Targets Professional Order Flow Infrastructure
The program focuses on the infrastructure layer of crypto markets—platforms, brokers, and algorithmic trading desks that determine where orders are executed. By integrating with these systems, Kraken aims to capture volume before traders interact directly with the exchange website. Professional traders prioritize execution quality, uptime, fees, market depth, and seamless integration, areas where API programs compete for market share.
Liquidity forms the core business of exchanges. Better liquidity attracts more traders, and higher trader participation improves liquidity. API partnerships build this feedback loop by embedding exchange access into professional trading tools.
Kraken Strengthens Institutional Market Position
The API Partner Program aligns with Kraken's broader push to strengthen its institutional presence. The exchange is positioning itself as a default liquidity layer within third-party trading products rather than solely competing for direct user acquisition. This approach targets durable relationships with professional market participants who value execution infrastructure over consumer-facing features.
FAQ
What is Kraken's API Partner Program?
Kraken's API Partner Program is an initiative targeting trading platforms, brokers, and algorithmic trading desks. It offers lifetime revenue sharing based on trading volume referred to Kraken through integrated partner systems.
Why did Kraken launch the API Partner Program?
Kraken launched the program to compete for professional and algorithmic order flow by embedding exchange access into the software and platforms professional traders use. The program aims to strengthen Kraken's institutional market position and build liquidity through API integrations.
How does the revenue sharing model work in Kraken's API Partner Program?
Partners earn lifetime revenue tied to the trading volume they route through Kraken. This structure incentivizes partners to integrate Kraken as a core liquidity venue within their platforms.
