LG Electronics, Arbitrum Partner to Develop Advertising Blockchain; ARB Rises 7.4%

ARB0.40%
According to Fortune, LG Electronics and Arbitrum are collaborating to develop a blockchain infrastructure for the advertising and media industry, announced on June 11. The system will automate ad buying and selling processes while recording user interaction data on-chain. Following the news, ARB rose 7.4% to $0.083 on June 12 morning, according to CoinMarketCap.
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