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Lyn Alden Launches Orange Juice, Raises $40M for Bitcoin-Backed Holding Company

2026-07-27 09:39:09

BTC1.21%

According to a PR Newswire announcement released earlier this week, macroeconomist Lyn Alden and co-founders Jeff Booth, Nico Lechuga, Andi Pitt, Adrian Steckel and Ruben Zweiban launched Orange Juice, an investment firm that raised $40 million. The company aims to acquire and permanently hold small to mid-sized cash-flowing businesses while converting a portion of profits into Bitcoin to build a treasury. Mexican billionaire Ricardo Salinas participated as the anchor investor. Unlike traditional private equity, Orange Juice is not constrained by fund cycles and intends to pursue a public listing in the future.

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Rexit77

· 1h ago

LFG 🔥

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