Ripple signed a multi-year sponsorship agreement with University of Kansas Athletics this week, placing the XRP logo on jerseys of all Kansas athletic teams and designating XRP as the official cryptocurrency of Kansas Athletics, according to official statements from both organizations.
Beyond the branding arrangement, Ripple will fund educational programs on traditional finance and digital assets for student-athletes and facilitate connections between University of Kansas graduates and technology careers. XRP fell approximately 4.2% on announcement day, trading around $1.07, continuing a steep decline from its all-time high of $3.65 — a loss of roughly 71% from the peak.