Tesla Korea officially launched Full Self-Driving (Supervised) v14 Lite starting July 10, making South Korea the second global market to receive the autonomous driving software after its North American debut in late June. The launch comes as Tesla Korea implements significant price increases across its Model 3 and Model Y lineup, with adjustments ranging from 3 million to 7 million Korean won depending on the variant. The company positions the advanced technology rollout as a strategy to offset market concerns over pricing changes and solidify its position in the electric vehicle market. Tesla Korea stated the price increases resulted from exchange rate fluctuations and raw material cost pressures, emphasizing the adjustments were unrelated to government EV subsidy decisions announced one day prior.
Tesla Korea Launches FSD v14 Lite With Backward Compatibility
FSD v14 Lite represents a significant software advancement rather than a minor update, according to Tesla Korea's announcement. The system operates on vehicles released five years ago through over-the-air (OTA) software updates, demonstrating optimization capabilities that preserve residual value for older models. Market reports indicate used Tesla vehicle prices increased following the announcement. The software handles lane changes by calculating surrounding traffic flow and vehicle spacing in real-time, performing maneuvers comparable to experienced drivers. FSD v14 Lite navigates complex intersections with traffic lights, pedestrians, and oncoming vehicles, and maintains stable movement through sharp curves. Tesla Korea noted the system is designed to provide smooth driving performance in Korea's narrow and complex urban road environments. The feature is available exclusively for US-made Model 3 and Model Y vehicles equipped with FSD; Chinese-made vehicles remain ineligible.
Tesla Korea Implements Price Increases Across Model 3 and Model Y Lineup
Tesla Korea raised prices effective July 1 across multiple vehicle variants. The Model 3 Premium Long Range RWD increased from 52.99 million won to 59.99 million won. Model 3 RWD and Model 3 Performance each increased by 5 million won to 46.99 million won and 69.99 million won respectively. Model Y Premium Long Range AWD and Model Y L each increased by 3 million won to 66.99 million won and 72.99 million won respectively. The price adjustments occurred one day after the Ministry of Climate, Energy and Environment announced continued EV purchase subsidy support for 27 companies including Tesla Korea. The ministry's "Electric Vehicle Supply Project Operator Selection Evaluation" aims to provide subsidy benefits only to automakers contributing to Korea's domestic EV ecosystem.
Tesla Korea Sales Surge 251% in First Five Months
Tesla Korea's domestic sales reached 45,020 units during January through May, representing a 251% increase compared to the same period in the prior year. The sales performance preceded both the FSD v14 Lite launch and the July 1 price increases.
FAQ
Which Tesla vehicles in Korea can use FSD v14 Lite?
FSD v14 Lite is available for US-made Model 3 and Model Y vehicles equipped with FSD. Chinese-made vehicles cannot use the feature.
How much did Tesla Korea increase Model 3 prices on July 1?
Model 3 Premium Long Range RWD increased from 52.99 million won to 59.99 million won. Model 3 RWD and Model 3 Performance each increased by 5 million won to 46.99 million won and 69.99 million won respectively.
What was Tesla Korea's sales performance in early months?
Tesla Korea sold 45,020 units from January through May, up 251% compared to the same period in the previous year.
