X Launches Video Editor to Combat Content Theft, Prioritizes Original Creators on July 7

According to PANews, X product lead Nikita Bier announced on July 7 that the platform is launching a video editing tool to address widespread video theft. Video content now accounts for nearly half of all platform exposure, with many trending accounts reposting stolen clips, sometimes years old. X's new editor encourages creators to produce original content exclusive to the platform. Bier stated that original creators face significant growth opportunities as the algorithm recognizes authentic content, enabling faster account expansion compared to accounts posting reused material.
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