XRP trades around $1.08 on July 18, 2026, down more than 60% from its all-time high of $3.65 reached exactly one year ago on July 18, 2025. Google search interest for the token has collapsed 91% from a perfect score of 100 during the peak week to a current reading of 9, marking what analysts describe as retail exhaustion. The decline follows Ripple's August 2025 settlement with the SEC that closed a multi-year securities lawsuit, with the token failing to sustain its post-settlement rally after an October 10, 2025 flash crash pushed prices to levels last seen in November 2024.
Ripple SEC Settlement Closed August 2025 After Multi-Year Legal Battle
The SEC sued Ripple in December 2020 over unregistered securities. Judge Analisa Torres issued a split ruling in July 2023, and the two sides finally settled in August 2025, closing the most-watched regulatory fight in crypto. The market reaction pushed XRP to $3.65 and briefly into third place among all cryptocurrencies. The October 10, 2025 flash crash arrived after the settlement, and XRP sank to levels last seen in November 2024, before the settlement rally began.
XRP Search Volume Drops 91% from Peak Score of 100
Google Trends data shows XRP search interest hit a perfect score of 100 during the week of July 18, 2025, when the token reached its all-time high. Current weekly search volume registers a score of 9, representing roughly one-eleventh of peak interest. TheStreet flagged the reading as "fatigue among XRP traders." Global searches for "cryptocurrency" are down about 70 points from their August 2025 peak, but XRP's 91% drop exceeds the broader sector decline.
Ripple CEO Brad Garlinghouse stated that digital assets are "close to zero percent" of Ripple's roughly $16 trillion in annual payments. The token's primary retail narrative for six years centered on the question of whether Ripple would beat the SEC, a question now answered with the August 2025 settlement.
XRP Holds $1.08 Near 200-Day Average as Fear Index Hits 25
XRP hovers near $1.08 on July 18 with a Fear and Greed reading of 25, classified as extreme fear. The token sits right on its 200-day average near $1.10, with the psychological $1 line as the floor. The overhead resistance zone stands at $1.18 to $1.20, the top of a downtrend that has capped every bounce since May. Renewed US-Iran strikes knocked Bitcoin down nearly 2% to around $63,000, dragging the broader crypto market lower. July has historically been XRP's strongest month, averaging about 10% gains.
FAQ
What caused XRP search interest to drop 91% from its peak?
XRP search interest fell from a Google Trends score of 100 during the week of July 18, 2025 to a current score of 9 on July 18, 2026. The decline coincides with a 60% price drop from the $3.65 all-time high to around $1.08, following the resolution of Ripple's SEC lawsuit in August 2025 and an October 10, 2025 flash crash that erased settlement rally gains.
Why did XRP fail to maintain its post-settlement rally?
XRP reached $3.65 after Ripple settled with the SEC in August 2025, but an October 10, 2025 flash crash pushed prices back to November 2024 levels. Ripple CEO Brad Garlinghouse stated that digital assets represent "close to zero percent" of Ripple's roughly $16 trillion in annual payments, indicating adoption has not yet translated to token utility that drives sustained retail interest.
