According to a latest survey by Boerse Stuttgart Group, 65% of Europeans consider themselves well informed about finance and investing, though demand for AI-powered financial advice is rising across the continent. The study of 6,000 consumers across Germany, France, Italy and Spain found younger investors report higher confidence (69% for ages 18-29) compared to those approaching retirement (61% for ages 60-70), while German respondents led in financial confidence at 68%.
AI adoption remains in early stages but varies by country, with Spain reporting the highest usage at 19% and Germany at 11%. Among consumer priorities for banks over the next three years, 37% ranked personalized investment solutions as most important, followed by AI-supported financial advice at 24%, indicating that investors increasingly expect financial institutions to combine technology with individualized recommendations.