Kraken Partners as Official Crypto Platform for 2026 FIFA World Cup Across 48 Teams, 104 Matches

According to BlockBeats, on June 9, Kraken announced it is now an official crypto trading platform partner for the 2026 FIFA World Cup. The tournament will expand to 48 teams for the first time, jointly hosted by Canada, Mexico, and the United States, featuring 104 matches and expected to attract over 6 billion global viewers across seven weeks.

Kraken's digital asset trading infrastructure, covering 190+ countries, will support new user engagement methods during the event. The exchange emphasized that both football and cryptocurrency share cross-border characteristics, aiming to enhance global financial accessibility through this collaboration.