Instagram executive Adam Mosseri said in a Stories post recently that the platform is stepping up its efforts to crack down on videos that use smart glasses to secretly record strangers who are being approached in a “pickup” style. Meta confirmed that two accounts, each with more than 1 million followers, were removed for violating the updated harassment policy. The two accounts’ content patterns are similar: they use Ray-Ban Meta smart glasses to approach陌生 women in public and record the entire interaction.
Adam Mosseri Statement and Removed Accounts’ Content
Based on Adam Mosseri’s public statement in his Instagram Stories, the platform is targeting a specific type of content: someone wearing smart glasses secretly records strangers in public streets, then edits the footage into pickup scenes or prank segments and uploads it. His exact words were: “If the content you post is taking advantage of others, harassing them—like those pickup videos we’ve heard of and seen—we’ll take the content down.”
The two removed accounts used Ray-Ban Meta glasses to approach陌生 women in public and record the entire process. The batch of delisted content also included prank videos targeting cashiers and fast-food employees.
Ray-Ban Meta Indicator Light Design: Nearly Invisible in Outdoor Sunlight, Meta Rolls Out Software Fix
According to the original description of the Ray-Ban Meta smart glasses design, the recording indicator light is reasonably noticeable in dim indoor settings, but it is nearly invisible under outdoor sunlight. Earlier models were also found to be able to have the indicator light covered with tape or disrupted by drilling holes; Meta later rolled out a software fix: if the indicator light is detected as obstructed, the camera is immediately disabled.
In contrast, reports say Apple plans to design a more conspicuous camera ring for its own smart glasses, choosing to make the hardware itself unmistakably “a camera” rather than relying on a software patch after the fact.
Ray-Ban and Oakley Smart Glasses Sales Volume
According to the report in the original text, the sales scale for Ray-Ban and Oakley smart glasses is as follows:
Last year’s sales: about 7 million units; annual sales were three times that of the previous year
Cumulative sales: approaching 9 million units
Original target: reach 10 million units of annual production capacity by the end of 2026
Rumored new target: with demand arriving early, the two sides are said to be discussing raising the target to between 20 million and 30 million units
FAQ
Why did the two Instagram accounts get removed for violating the harassment policy?
Based on Adam Mosseri’s public statement and Meta’s explanation, the two accounts—each with more than 1 million followers—used Ray-Ban Meta smart glasses to secretly record strangers’ reactions during pickup-style approaches and edit the footage into videos. They violated Instagram’s updated harassment policy and were removed.
What are the specific rules for Instagram to take down these accounts?
According to the original text, Instagram has not disclosed details such as which scenes count as pickup, which are considered legal street interviews, or how the takedown thresholds are set. It also did not reveal how many accounts were handled in this wave; Mosseri only stated the principles.
What is the current sales scale of Ray-Ban Meta smart glasses?
According to the original text, Ray-Ban and Oakley smart glasses sold about 7 million units last year (annual sales were three times the year before), with cumulative sales approaching 9 million units. It is also rumored that, with demand arriving early, the annual production capacity target may be raised from 10 million units to between 20 million and 30 million units.
