SaSa International Reports 24% Revenue Growth in Q1, Plans 10 New Stores in Hong Kong and Macau for FY2026

According to SaSa International Chairman and CEO Lawrence Kwok, the beauty retailer's revenue surged 24% in the first quarter ended June 21, 2026, with Hong Kong and Macau sales rising 30% year-over-year. The growth was driven by stable cross-border shopping from mainland Chinese visitors to Hong Kong and increased tourist numbers from mainland China due to major local events.

SaSa plans to open 10 new stores across Hong Kong and Macau in FY2026, with 5-6 locations in tourist areas and additional outlets in residential neighborhoods including Lok Ma Chau and Kai Tak. The company currently operates 85 stores in the two regions. Gross margin declined 1.3 percentage points to 38.2% in the quarter, reflecting the company's strategy of offering competitive pricing to drive foot traffic.