Apple Raises Prices on Multiple Hardware Products, Apple TV Up 55%

According to Benzinga, Apple raised prices on multiple hardware products on Thursday (July 4), with Apple TV jumping 55%, HomePod mini increasing 30%, and Mac Studio rising 25%. Industry analysts attribute the price hikes to semiconductor supply constraints amid AI infrastructure bottlenecks. Carson Group macro strategist Sonu Varghese noted that tight chip supply has forced Apple to pass higher costs to consumers as the company scales AI capabilities.
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