Global Smartphone Shipments Decline 4% in Q2 2026, Apple and Samsung Gain Market Share

According to Omdia, global smartphone shipments declined 4% year-over-year in the second quarter of 2026, amid persistent storage supply constraints that raised component costs and pressured the broader market.

Apple and Samsung bucked the downtrend, with Apple increasing its market share by 4% and Samsung by 2% compared to Q2 2025, emerging as rare gainers in an otherwise contracting market.

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